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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses maximize their presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram as well as content creation on WordPress and YouTube to help reach a broad variety of business objectives related to sales, marketing, customer service, human resources, business development, and information technology.
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Maximize Your Social with Neal Schaffer
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Now displaying: 2013
Dec 31, 2013
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!

 

Dec 26, 2013
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities.

 

Dec 21, 2013
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.

 

Nov 12, 2013
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.

 

Nov 7, 2013
A look into how information technology and project managers can proactively use social media and add value in a social business world.

 

Nov 4, 2013
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.

 

Oct 24, 2013
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.

 

Oct 21, 2013
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.

 

Oct 11, 2013
What are the three things that CEOs should be worried about concerning their social media programs?

 

Oct 5, 2013
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.

 

Sep 25, 2013
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.

 

Sep 21, 2013
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into.

 

Sep 12, 2013
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social - and why you should invest in video, too.

 

Sep 4, 2013
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.

 

Aug 29, 2013
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.

 

Aug 21, 2013
The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.

 

Aug 14, 2013
Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.

 

Aug 6, 2013
Learn about Neal Schaffer's Pinterest experiment - and the data which backs up why you shouldn't be ignoring Pinterest anymore.

 

Jul 30, 2013
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?

 

Jul 3, 2013
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.

 

Jun 25, 2013
If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here's advice on how to improve upon it.

 

Jun 18, 2013
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.

 

Jun 11, 2013
A holistic and realistic perspective on the role social media marketing can play at your business.

 

Jun 4, 2013
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it "human" enough to deepen online relationships?

 

May 30, 2013
A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report.

 

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