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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses maximize their presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram as well as content creation on WordPress and YouTube to help reach a broad variety of business objectives related to sales, marketing, customer service, human resources, business development, and information technology.
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Maximize Your Social with Neal Schaffer
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Now displaying: 2014
Dec 24, 2014

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.

Dec 16, 2014

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.

Dec 9, 2014

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing.

Dec 4, 2014

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.

Nov 26, 2014

Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learned from it.

Nov 19, 2014

Neal describes a pre-sales social media consulting call with six ideas to improve your social media that go above and beyond your social media.

Nov 11, 2014

Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal's experience.

Nov 4, 2014
As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you.
Oct 28, 2014

Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in rediscovering the potential business value of Facebook Groups.

Oct 24, 2014

As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his social media marketing - and why you should as well.

Oct 15, 2014
Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.

 

Oct 10, 2014
A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and gain some rational perspective on what value Ello might be able to provide you and your business.

 

Oct 1, 2014
How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis budget spend on social.

 

Sep 23, 2014
If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.

 

Sep 16, 2014
Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.

 

Sep 9, 2014
How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.

 

Sep 3, 2014
Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn Pulse.

 

Aug 26, 2014
LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.

 

Aug 19, 2014
Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social.

 

Aug 12, 2014
When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social.

 

Aug 5, 2014
Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.

 

Aug 1, 2014
Spending too much time in social and achieving too few business results? Neal shares his favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.

 

Jul 30, 2014
A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.

 

Jul 24, 2014
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.

 

Jul 23, 2014
Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.

 

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