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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, YouTube as well as Influencer Marketing, Social Selling, and Employee Advocacy to help reach a broad variety of business objectives.
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Maximize Your Social with Neal Schaffer
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Now displaying: 2014
Jul 16, 2014
Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes "old school") insight into leveraging social media for your business.

 

Jun 24, 2014
Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.

 

Jun 18, 2014
LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them.

 

Jun 13, 2014
If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success.

 

Jun 9, 2014
A look into the different ways social media users use Instagram as well as other social networks - and Neal's recommendations for being the most effective with your social media marketing.

 

May 28, 2014
Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.

 

May 20, 2014
Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.

 

May 13, 2014
Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life.

 

May 7, 2014
A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.

 

May 2, 2014
Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from Neal Schaffer.

 

Apr 22, 2014
Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.

 

Apr 18, 2014
Neal interviews social media professor Niklas Myhr about his social media classes and advice for both professional MBA students as well as undergrads.

 

Apr 8, 2014
Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from this podcast.

 

Apr 1, 2014
How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

 

Mar 26, 2014
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.

 

Mar 18, 2014
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.

 

Mar 13, 2014
My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

 

Mar 4, 2014
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.

 

Feb 25, 2014
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.

 

Feb 19, 2014
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.

 

Feb 11, 2014
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence.

 

Feb 4, 2014
Neal interviews Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others.

 

Jan 28, 2014
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face.

 

Jan 20, 2014
If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?

 

Jan 15, 2014
Neal Schaffer has a chat with fellow social media professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to Neal's advice as he enjoys his bowl of ramen at a local Japanese supermarket.

 

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