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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, YouTube as well as Influencer Marketing, Social Selling, and Employee Advocacy to help reach a broad variety of business objectives.
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Maximize Your Social with Neal Schaffer
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Now displaying: January, 2015
Jan 30, 2015

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, CEOs, and potential clients into the same room, everyone can gain insight into the value of these tools and how to leverage them. In this episode, delve into the importance of in-person interaction, sharing stories, and showcasing your subject matter expertise.

 

Jan 26, 2015

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical advice on how to align your sales and marketing departments for social selling success.

Jan 13, 2015

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation.

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