Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media campaigns based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools Neal is excited to introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.
Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable Local can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social efforts. These are the kinds of tools Neal will introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.
This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself!
This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advocacy program as well, helping companies simplify the advocacy process. Learn more about Oktopost, and where Daniel sees social media being used in the sales process in this week’s episode.
At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Luckily, Emeric is going to be joining the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric loves.