When Neal first started speaking and blogging about social media, he focused on LinkedIn. But the platform has changed so much since the beginning, and of course the interactions and recommended use of it have evolved too. Today, Neal is talking about editing your LinkedIn connections. Not only is it important to comb through your current connections to edit out people who may not be relevant for you, but it’s also good to have some guidelines for accepting new requests. You want your LinkedIn to be curated so it’s productive, fun, and adds value to your life and business.
This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague requests all the time, and there’s just no way he can help every person that reaches out. So Neal has decided to repackage the content he creates for trainings and make it available to more people. The first version of this is a 9-day online video workshop, complete with videos, worksheets, and a forum where you can chat with Neal. In this week’s episode you can learn more about why he’s starting this project, what this first version will be all about, and how you can join the party.
Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this episode, he chats with Saul Leal, the Director of the Family Share Network, a group of Facebook pages, websites, and other social media accounts. They discuss how to create engaging content, how to monetize social media content and drive traffic to a website, and why publishing is more of a dialogue now than a monologue as it used to be.
After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why not leverage successful content you’ve already created and used in the past? This week is all about why you shouldn’t be scared to repurpose old content, and how to best go about using what you’ve already got.