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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, YouTube as well as Influencer Marketing, Social Selling, and Employee Advocacy to help reach a broad variety of business objectives.
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Maximize Your Social with Neal Schaffer
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Now displaying: July, 2015
Jul 31, 2015

Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original and organic on this platform. The beautiful thing about Instagram is it’s power to connect with people. So remember, don’t go for the hard sale on Instagram - instead, focus on personality, engagement, and authenticity.

Jul 6, 2015

This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign “Life Well Traveled.” Dennis explains how he got the higher ups behind him, the platform they use, what kind of content is successful, and the rewards they give for engaging in the program. This is a great episode to listen to if you’ve been trying to figure out how to factor an employee advocacy program into your business plan.

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