Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.
Today Neal is talking about something he hasn’t talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. Neal has had a few companies reach out to him for advice on this subject, and was recently asked what his first steps to start building a big presence would be. The ten tips he’s talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these important steps.
Today’s show is about something Neal is very passionate about both for his clients and for his own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI.
Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this, other people are having these same questions. Listen in to hear Neal talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business.