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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses maximize their presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram as well as content creation on WordPress and YouTube to help reach a broad variety of business objectives related to sales, marketing, customer service, human resources, business development, and information technology.
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Maximize Your Social with Neal Schaffer
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Mar 26, 2014
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.

 

Mar 18, 2014
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.

 

Mar 13, 2014
My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

 

Mar 4, 2014
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.

 

Feb 25, 2014
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.

 

Feb 19, 2014
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.

 

Feb 11, 2014
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence.

 

Feb 4, 2014
Neal interviews Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others.

 

Jan 28, 2014
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face.

 

Jan 20, 2014
If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?

 

Jan 15, 2014
Neal Schaffer has a chat with fellow social media professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to Neal's advice as he enjoys his bowl of ramen at a local Japanese supermarket.

 

Jan 13, 2014
What social media trends should businesses pay attention to in 2014? Neal Schaffer explains the major trends that will help your business continue your social media success into the new year.

 

Dec 31, 2013
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!

 

Dec 26, 2013
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities.

 

Dec 21, 2013
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.

 

Nov 12, 2013
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.

 

Nov 7, 2013
A look into how information technology and project managers can proactively use social media and add value in a social business world.

 

Nov 4, 2013
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.

 

Oct 24, 2013
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.

 

Oct 21, 2013
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.

 

Oct 11, 2013
What are the three things that CEOs should be worried about concerning their social media programs?

 

Oct 5, 2013
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.

 

Sep 25, 2013
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.

 

Sep 21, 2013
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into.

 

Sep 12, 2013
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social - and why you should invest in video, too.

 

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