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Maximize Your Social with Neal Schaffer

Maximize Your Social with Neal Schaffer is a podcast to help businesses maximize their presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram as well as content creation on WordPress and YouTube to help reach a broad variety of business objectives related to sales, marketing, customer service, human resources, business development, and information technology.
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Maximize Your Social with Neal Schaffer
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Now displaying: Page 5
Sep 4, 2013
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.

 

Aug 29, 2013
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.

 

Aug 21, 2013
The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.

 

Aug 14, 2013
Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.

 

Aug 6, 2013
Learn about Neal Schaffer's Pinterest experiment - and the data which backs up why you shouldn't be ignoring Pinterest anymore.

 

Jul 30, 2013
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?

 

Jul 3, 2013
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.

 

Jun 25, 2013
If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here's advice on how to improve upon it.

 

Jun 18, 2013
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.

 

Jun 11, 2013
A holistic and realistic perspective on the role social media marketing can play at your business.

 

Jun 4, 2013
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it "human" enough to deepen online relationships?

 

May 30, 2013
A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report.

 

May 21, 2013
Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.

 

May 14, 2013
The importance of focus in everything you do in social media: Platforms, content, and objectives.

 

May 1, 2013
Join Neal as he shares his own usage of and reviews social media dashboards while also recommending some new ones for you to explore.

 

Apr 25, 2013
Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.

 

Apr 8, 2013
A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?

 

Mar 29, 2013
Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.

 

Mar 21, 2013
Now that you have a robust social media program running in your own country, what about the rest of the world?

 

Mar 13, 2013
What is the best away to avoid a social media crisis? Listen to Neal Schaffer's advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following.

 

Mar 6, 2013
What makes a BAD social media strategy? Neal Schaffer outlines 5 key components that you should avoid in planning your own social media strategy.

 

Mar 1, 2013
Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing.

 

Feb 22, 2013
Is there a need for a social media MBA? Neal Schaffer discusses his conceptual approach to social media education - and why there is an ever-growing need for a social business MBA.

 

Feb 11, 2013
Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.

 

Feb 4, 2013
Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+.

 

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